Goal of the project
The goal was to publish a special report about the Finnish mining industry in Chile and Peru in order to present innovative Finnish mining companies and to provide an overview of the state of the Finnish mining industry. The corner stone of this project was to publish and distribute the special reports at the EXPOMIN trade fair – one of the most important mining event globally with more than 60 000 visitors.
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Cooperation partners
Invitation to EXPOMIN 2012
As a part of this project selected Finnish companies invited their potential and existing customers as well as other visitors to their stand. The invitation was attached to the Daily Newsletters published by the cooperation partners in Chile and Peru. The invitation reached over 90 000 local professionals.
EXPOMIN 2012
Finnish companies had extensive publicity at the mining trade fair EXPOMIN; thousands of magazines were handed out during the trade fair and the coverage was supported by the media campaign in the Daily Newsletters. Minería Chilena is the official magazine for EXPOMIN and the magazine was also automatically distributed to all exhibitors.
Coverage
The special report had a coverage of 27 000 printed magazines in total in Chile and Peru as well as the EXPOMIN invitation reached over 90 000 professionals in Latin America.
Participant list
– Kopar Oy
– Flowrox Oy
– Sleipner Finland Oy
– Beamex Oy
– Robit Rocktools Oy
– Paakkola Conveyors Oy
– Normet Oy
– Ruukki Oyj
– Kemira Oyj