Two journalist from Chile and Peru visited Finland successfully last March 2017.
The goal was to publish a special report about the Finnish mining industry. The coverage reached 20 000 of printed magazines in total in Chile and in Peru. The special reports were mainly distributed at the following events at the ExpoNor in Chile, ProEXPLO in Peru as well as one common page is reserved for this project for the PERUMIN trade fair. All of these events gathered more than 160 000 visitors. In addition the Finnish companies received visibility in the social media.
The following companies participated the project:
Metso Oyj, Nokian Renkaat Oyj, Sulzer Pumps in Finland Oy, Normet Oy, Flowrox Oy, Robit Oyj, Kumera Oy, Teknikum Yhtiöt Oy and Merus Power Dynamics Oy.
Attached you can find the special reports:
Special report published in Chile.
Special report published in Peru.
Picture of the CEO Matti Kähkönen, Metso Oyj together with the journalist Juan Pablo Aracena from Minería Chilena (right) and Marlene Molleda from IIMP (left) and Niina Fu.