Media campaign in Brazil – Published in Brazil autumn 2012

Goal of the project

The goal of this project was to complete a extensive media campaign in Brazil for the Finnish forestry sector. The aim was to present competitive Finnish forestry companies and to provide an overview of the Finnish forestry sector in general and its position in Brazil.

Partners in Brazil
Painel Florestal, TV-producer
Magazine ReferĂȘncia
Magazine Celulose e Papel (owned by ReferĂȘncia)
Painel Florestal ReferĂȘncia Celulose y Papel

The media campaign was launched at the ABTCP 2012 trade fair, which is the largest gathering of pulp and paper professionals in Brazil with more than 8 100 visitors. Celulose e Papel published their new edition with the special report about Finland at the fair and handed out over 2500 magazines. Painel Florestal on the other hand showed an intro clip about the coming TV-program in a seminar with hundreds of guests as well as handed over 50 DVD’s to their key clients with a teasing clip about the trip to Finland.

Media coverage

The media campaign reached more than 150 000 forestry and agriculture related professionals through printed media, Brazilian TV and social media (Twitter and Facebook) as well as through a blog with more than 18 000 readers. The reporters updated their social media and blog daily throughout their visit in Finland.

Reporters in Finland
Printed media
Celulose & Papel Referencia
Read the article in Celulose & Papel magazine Read the article in Referencia magazine
Broadcasts about Finnish companies

See the program by Painel Florestal TV: Part 1

See the program by Painel Florestal TV: Part 2

Participant companies

– Heinola Sawmill Corp.
– Savcor Forest Oy
– WetEnd Technologies Ltd

– Sulzer Pumps Finland Oy
– Plytec Oy
– Vacon Oyj
– Kemira Oyj
– TM Systems Oy

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