Two journalist from Chile and Peru visited Finland successfully.
The goal was to publish a special report about the Finnish mining industry. The coverage reached 20 000 of printed magazines in total in Chile and in Peru. The special reports were mainly distributed at the following events at the ExpoNor in Chile, ProEXPLO in Peru as well as one common page is reserved for this project for the PERUMIN trade fair. All of these events gathered more than 160 000 visitors. In addition the Finnish companies received visibility in the social media.